Solve your
biggest problems.

Product Consulting

Product Leadership. On Demand.

SCALE FAST WITH A LEAN TEAM

Never enough time for market research? Need to scale quickly but lack product management? Going to market without sales enablement? We’ve been there.

After years leading product organizations, we know these struggles first hand and we’re here to help. We love Product. Product Management. Product Marketing. Product Design. Our years in the trenches have given us invaluable experience we can bring to your team. Let us provide the support and guidance you need, where you need it most.

CUSTOM SOLUTIONS FOR SUCCESS

We parter with clients to understand the problems you’re trying to solve and develop custom solutions to ensure your success.

We take a Product Management approach from discovery through launch. Depending on the breadth of the project and your particular needs, we can help with anything from developing a one-time competitive brief to working closely with your executive team to building a winning product strategy.

Turning ideas into reality.

We produce results whether it’s rolling out products on time or creating plans that help you take your product solutions to the next level. Every business and team needs extra support and we are here to help.

Strategic Services

  • Vision: Work with the executive team to help facilitate innovation and develop a product vision that includes market, competitive, and customer research.

  • Annual Planning: Provide process and guidance for creating an annual product plan informed by customer feedback, market and competitive analysis, and business needs. The output is an annual plan that includes the current status of product/business, product vision and strategy for next year, a competitive summary, SWOT analysis, target market analysis, updated and relevant personas, and KPIs.

  • Roadmap (Thematic/Tactical): Produce multiple roadmap views including a thematic view for higher level stakeholders and customers, plus a tactical view used for development.

  • Market Research: Conduct market trends research to support product development, plus target market analysis to support product, marketing, and sales strategies.

  • Competitive Analysis: Deliver an in-depth competitive analysis to understand direct and indirect competitors in the market.

  • Persona Development: Create detailed user and buyer personas to understand who’s using and purchasing your solution and why.

  • Facilitation: Facilitate innovation games, prioritization frameworks, brainstorming discussions, and vision work.

  • Customer Feedback: Conduct customer and prospect interviews to gather feedback and information on pain points, then deliver a summary of findings and recommendations.

  • Win/Loss: Conduct sales interviews to understand why you are winning and losing deals to inform strategy and product roadmap. 

Tactical Services

  • Tactical Roadmap: Create a detailed tactical roadmap and facilitate quarterly planning with the development team. Break down thematic or “big ideas” into bite-size pieces for execution.

  • User Stories: Provide extra support by breaking down the roadmap into epics and user stories for development.

  • Story Mapping: Facilitate a story mapping exercise for larger features into translate them into understandable stories.

Go-to-Market Services

  • Release Management: Create a release management process including a timeline, go-to-market strategy, cross-functional meetings, internal training, and a release presentation.

  • Marketing and Sales Enablement: Identify value propositions, create messaging and positioning, facilitate training, and create battle cards and talking scripts.

  • Release Adoption: Produce a GTM plan, customer documentation, webinar content, communication plan, and implementation strategy.